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    Discuss the benefits of "Marketing Segmentation"

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    Discuss the benefits of "Marketing Segmentation" as marketing strategic tools for a Cooperation or Service Industry. Be product or service specific.

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    Marketing segmentation refers to the "aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action.. [that] enables companies to target different categories of consumers who perceive the full value of certain products and services differently from one another" (Investopedia, 2013).

    It is "splitting customers, or potential customers, in a market into different groups, or segments, within which customers share a similar level of interest in the same or comparable set of needs satisfied by a distinct marketing proposition" ...

    Solution Summary

    The expert discusses the benefits of "marketing segmentation" as marketing strategic tools for a cooperation or service industry. Be product or service specific are determined. References are provided to aid in the understanding of the question.