250 words essay with examples is required. Outline the e-business market segmentation matrix based on its two underlying dimensions.© BrainMass Inc. brainmass.com October 25, 2018, 8:52 am ad1c9bdddf
The e-business segmentation matrix has two dimensions. One is the buyer/ recipient, the second is the supplier/ provider. For example, if there is a retail chain such as Wal-Mart online the buyer is the customer who buys from the online seller. The suppliers are the businesses and persons who supply the products that Wal-Mart sells. For each of the dimensions buyer/ recipient and supplier/ provider the entities are customers, business government. This gives us nine relationships. The e-business market segmentation is a matrix that categorizes the relationship between two or more business participants in a business market.
These relationships give rise to a 9 ...
The two underlying dimensions of market segmentation matrix are explained in a structured manner in this response. The answer includes references used.
You have been given the BCG matrix on two divisions of your company - the appliance and electronics divisions. It appears that the electronics division can be located in the upper right quadrant of the matrix and the appliance division appears in the lower left quadrant of the matrix. You need to offer a strategic recommendation based on these findings. Include an opinion on how much reliance the company should have on these findings, what these findings suggest, what recommendations you would make, and what other measurements should be used to help reinforce or negate these findings.
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