Purchase Solution

Business / E-Commerce

Not what you're looking for?

Ask Custom Question

Market segmentation (demographic, geographic, psychographic, usage, benefit).

Four e-commerce strategies and how an online retailer would utilize them.

Environmental scanning and how the factors of the e-environment affect an e-retailer.

How companies use cookies and how they work in your browser.

Purchase this Solution

Solution Summary

This solution discusses the how e-commerce enhances online businesses.

Solution Preview

Market segmentation (demographic, geographic, psychographic, usage, benefit):

Market segmentation allows sellers to target a particular group of buyers.

Demographic segmentation - dividing the market according to sex or gender, age, ethnicity, income, life cycle. By identifying which market to serve, manufacturers develop a brand niche in marketing.

Geographic segmentation - this refers to area types.
Kokemuller (2013) refers to it as "a common strategy when you serve customers in a particular area, or when your broad target audience has different preferences based on where they are located". Given example are Seasonal products, such as coats and winter gear and swimwear and beach attire, often are marketed to geographic segments.

Political boundaries and climatic differences are in this category.

Psychographic segmentation - Lifestyle, social class, and personality are in this category. This segmentation allows manufacturers of signature products to focus their advertisement in the particular sector of consumers. Apple , Inc. is able to market their smartphones because it fits with the lifestyle of the rich and famous. The same is true for high-end hotels.

Four e-commerce strategies and how an online retailer would utilize them:

Levy (2012) recommended these ecommerce strategies - a.) Expand Into International ...

Purchase this Solution


Free BrainMass Quizzes
Business Processes

This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.

Team Development Strategies

This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.

Writing Business Plans

This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.

Accounting: Statement of Cash flows

This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.

Academic Reading and Writing: Critical Thinking

Importance of Critical Thinking