Many state that e-commerce is not new, that it may have changed how companies do business, but it simply has not changed the fundamentals of business. With this in mind, how new is the e-business concept?© BrainMass Inc. brainmass.com September 23, 2018, 4:17 am ad1c9bdddf - https://brainmass.com/business/e-commerce/e-commerce-is-it-really-new-555185
The answer to this question really depends on how you define the fundamentals of business. If we go by the book definition, we see that business fundamentals are "The facts that affect a company's underlying value. Examples of business fundamentals include debt, cash flow, supply of and demand for the company's products, and so forth." (Source: http://financial-dictionary.thefreedictionary.com/Business+Fundamentals)
We would find some natural variations in that definition depending on the source. Let's take a look at this statement. Business fundamentals are the facts that affect a company's value, including debt, cash flow, supply of products and demand for the products. In the statement above (in your question), we're saying that e-commerce has not changed the fundamentals of business. Therefore, we could analyze the following statement:
E-commerce has not changed the value, debt, cash flow, supply of products and demand for products in a company. The question then has to remain if this is ...
This solution explains if the e-commerce concept is new. A thorough discussion is provided.