You're the marketing director of a regional chain of retail sporting good
stores. Your chain operates in the Midwest and has 22 stores in 5 states.
Sales have been poor and the company has been through several cash flow
crises within the last 8 months.
Your boss knows that you are fairly web-savvy.
At 9am, she comes to you with a request. She asks that you put together some
preliminary thoughts on marketing an e-commerce site for the chain.
"The owner really wants to do this," she says. "But you know the cash
situation we've been in."
She continues, "Can you come up with some very cost effective ways to market
it? You know, guerilla marketing...grass roots...that sort of thing. We
really need this! We don't really have money for print or radio ads...but
we really need results"
She turns to leave and then looks back at you and says, "oh.... and I need
it back in 2 hours, because the owner is looking for some ideas at our 11
What are 6 concrete ideas you can give her on marketing a new e-commerce
site on a very tight budget?
Article: Starting an Internet Business Without a Website
1. Ebay Business
Listing merchandise to sell on ebay requires nothing more than a computer, internet connection and a means of producing digital images. You can ease into a Web site by opening your own ebay store for as little as $5 per month to promote additional items.
2. Affiliate Programs
Affiliate programs can be promoted with or without a Web site. To entice people to click on your affiliate link without having a Web site requires you to either:
-promote the link through advertising
-have your link included in someone ...
List six ideas ideas on marketing a new e-commerce
Friction Free and Low-Friction Economy
Do some research on a topic known to economists as the 'friction-free' or 'low-friction' economy. Early writers on this topic foresaw many of the seismic shifts that have occurred in the market place over the past one to two decades. Some of these early writings on 'friction' discussed many of the business tools we now think of as either commonplace or even obsolete. It is sometimes hard to imagine that businesses once embraced overnight mail, inexpensive fax machines, and email as being as monumental as we now think of business web sites, smart phone apps, Facebook, business portals (such as Amazon), and Google. The business tools becoming available may have been different, but the impacts on business strategies were dramatic. Once you have done your research, tell your classmates what you found, where you found it, and who the authors of the material are.
Next, tie the idea of a friction-free or low-friction economy to the concepts of demand and supply, and demand elasticity , two major topics in Managerial Economics. Some ideas that might be debated include, but are not limited to:
What is the connection or correlation between the amount of 'friction' in an economy and demand and supply? Does a relationship even exist? How can we quantify the relationship?
As friction in an economy decreases or increases, how is the demand for a firm's product or service impacted (does anyone remember when a traveler contacted a travel agent instead of Kayak for an airplane ticket, and the ticket was printed and presented to board a flight?)? Does it increase? Does it decrease? How can we measure the impact? How does the elasticity of demand for a firm's products change, if it does change? Are all firms impacted the same? Why or why not?
Is there an integral connection between friction in an economy and elasticity of demand? Why do you believe there is, or why do you believe there is not? If there is a connection, what is it? Can we measure or specify the relationship? If yes, how do we do so?View Full Posting Details