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The Amazon database is one of the largest product information databases in the Web. It contains millions of information regarding products, customers, orders, and other data regarding payment types, browsing histories, referrers. Consumers learn more about the products because they have product reviews, rankings and price comparison. The Amazon database is very useful in terms of researching about products because it practically gives more information than most other related sites. Most consumers use Amazon to compare product in terms of prices, reviews and rankings before they buy them. They don't necessarily buy at Amazon but they use the site to be able to make an informed decision. Amazon can also filter down to the specific products that their consumers want (Athena, 2009).
Amazon's Simple DB allows one to create and store multiple data sets, search data easily and return the results right away. Its database is automatically indexed which explains why it can retrieve information needed in just a few clicks. Amazon's database functionality allows one to build his/her data set and retrieving data yet consumer pays only for the resources that he/she consumes.
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766 words, the Amazon.com database described and how the company uses e-business and e-commerce for B2B and B2C