What are some of the marketing strategies and activities that Amazon.com utilizes?
What infrastructure supports the company's E-Business activities?
Marketing Strategy of Amazon.com
The key ingredients of Amazon.com's marketing strategy are strengthening the Amazon brand name, increase customer traffic to the websites, build customer loyalty, encourage repeat purchases and develop incremental product and service revenue opportunities.
- Branding by adopting its name from the world's longest river Amazon to convey a meaning of most authoritative and best in the industry.
Increase customer traffic to website:
- Simple website which is heavy on text and very grey to provide better speed and efficiency at the customer end.
- To provide the similar experience as in traditional shopping, the website was positioned as a virtual store instead of naming it as a database or library.
- The website also adopted the visual symbols ...
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