E-marketing Strategies
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Please provide a blurb about each of the following companies and their e-marketing strategies.
Amazon
EBay
ETrade
Dell Computers
Companies that have successfully converted from "bricks" to "bricks and clicks":
Gateway (converted from clicks to bricks and clicks!)
Staples
Borders
I want to determine what made these companies successful. I'll then be applying some of the more interesting methods to my fictitious company.
Please provide any references so I can review them myself.
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Solution Summary
Through examples and discussion, this solution explores e-marketing strategies that made several companies successful.
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