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Strategies to convert to E-business

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THE COMPANY YOU WORK FOR IS A COMPUTER COMPANY WHO IS TRYING TO BUILD ITS REPUTATION.

YOU HAVE BEEN ASKED TO RECOMMEND SOME CHANGES IN MARKETING STRATEGIES THAT WOULD BE HELPFUL IN CONVERTING A BUSINESS INTO A E- BUSINESS.

1. WRITE A SUMMARY ABOUT A EVALUATION OF YOUR CURRENT MARKETING OPERATION.
2. HOW CAN THE INTERNET BE ADAPTED INTO YOUR CURRENT MARKETING OPERATIONS IN ORDER TO CONVERT TO A E BUSINESS.
3. WHAT ARE THE CHANGES THAT WOULD BE NEEDED IN ORDER TO ACCOMMODATE A CONVERSION INTO A E BUSINESS.

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Solution Summary

The current marketing situation involves approaching target customers via traditional marketing methods.

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WRITE A SUMMARY ABOUT AN EVALUATION OF YOUR CURRENT MARKETING OPERATION.

The current marketing situation involves approaching target customers via traditional marketing methods. However, given the extensive competition in computing and technology industry and increasing trend among consumers to make purchase decisions via new channels such as web, the company is facing difficulties in terms of enhancing its revenue and market share. Further, the rising expectations among the consumers to get higher quality products at lower costs is forcing company to reduce its overall marketing budget in order to pass on some of the benefits of cost savings to the customers. The company is trying hard to pursue innovative marketing ...

Solution provided by:
Sheetal Jain, PGDM
Education
  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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