Explore BrainMass

Wal-Mart's strengths, weaknesses, opportunities, and threats

1.) What recent strategic choices have been made by the top folks at WalMart that help the company to be more competitive?

2.) Can you categorize these choices as following any of Porter's four generic strategies? Explain.

3.) From the SWOT perspective how successful has this strategy been at:

Capitalizing on WalMarrt's strengths?
Shoring up WalMart's weaknesses?
Exploiting opportunities in WalMart's environment?
Protecting WalMart against threats?

Solution Preview

1.) In addressing this question, the recent strategic choices made by Wal-Mart were identified such as a.) Reduced Selling Price, and b.) Venturing into Online Marketing, and c.) Single business strategy.

Wal-Mart is aware that China is a big market for consumer products and this latest move is expected to raise its revenues. The move to have its online presence felt in China is a bold move of countering competition is the US which is mainly dominated by Amazon.com.

The following sources were also utilized:

Brugger. Tim (February 21, 2012). Wal-Mart Strategies Spot On, Target Remains a Value. Retrieved from http://beta.fool.com/timbrugger/2012/02/21/wal-mart-continues-china-online-push-target-remain/2181/?source=eogyholnk0000001 on March 4, 2012.

Jacob, Rahul and Jopson, Barney (February 20, ...

Solution Summary

The solution looks at the competitiveness of Wal-Mart and how the retail business utilizes its strengths, weaknesses, opportunities, and threats to its advantage.