Explore BrainMass

Marketing Excellence:

Please answer each question after reading the given case study in the attachment. Please answer each question with a minimal of 400 words. (Questions 1-3) Please list all references.

"Marketing Excellence:". Designing and Managing Integrated Marketing Channels. Chapter 15. Part 6: Delivering Value. Page 443- 444

Solution Preview


Hope you are well.

In reviewing of the Marketing Case Study, the assessment entails how the company strives for online retailer success by creating marketing strategies. Let's take a look at three main areas relating to the case study for further understanding:

1. Why has succeeded online when so many other companies have failed?

The business strategy entails revolutionize e-commerce through personalized store-fronts with detailed product information. In doing so, the business model uses a consumer direct integration concept to having control in choosing a product. is successful due to e-commerce innovations that expanded over time for strategic approach by adapting to current trends on how consumers make purchases online. One of the main successes is in the technology format of the's website, in which, the consumer utilizes a variety of ways to making purchase 24/7 days a week.

Try and think of business online success as demonstrating innovation and consumer ...

Solution Summary

The following posting helps with a problem involving marketing for Amazon.