Please answer each question after reading the given case study in the attachment. Please answer each question with a minimal of 400 words. (Questions 1-3) Please list all references.
"Marketing Excellence: Amazon.com". Designing and Managing Integrated Marketing Channels. Chapter 15. Part 6: Delivering Value. Page 443- 444© BrainMass Inc. brainmass.com October 17, 2018, 3:39 am ad1c9bdddf
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In reviewing of the Amazon.com Marketing Case Study, the assessment entails how the company strives for online retailer success by creating marketing strategies. Let's take a look at three main areas relating to the case study for further understanding:
1. Why has Amazon.com succeeded online when so many other companies have failed?
The Amazon.com business strategy entails revolutionize e-commerce through personalized store-fronts with detailed product information. In doing so, the Amazon.com business model uses a consumer direct integration concept to having control in choosing a product. Amazon.com is successful due to e-commerce innovations that expanded over time for strategic approach by adapting to current trends on how consumers make purchases online. One of the main successes is in the technology format of the Amazon.com's website, in which, the consumer utilizes a variety of ways to making purchase 24/7 days a week.
Try and think of Amazon.com business online success as demonstrating innovation and consumer ...
The following posting helps with a problem involving marketing for Amazon.
Marketing plans are tools used by managers to guide the process of marketing
Marketing plans are tools used by managers to guide the process of marketing. They contain strategies and consider many environmental aspects that work together to affect the success of the product or service being marketed.
Marketers must learn to do solid research in support of upcoming projects. The Unit 1 Individual Project is a research paper and should address the following:
Provide a quick definition of marketing plans using your text. Include the following:
Using an article from the library's full-text databases, discuss an example of how a marketing plan helped make a product or service successful.
On the other hand (using an article from the library's full-text databases), discuss an example of how decisions in a marketing plan led to failure.
Analyze what was different in the 2 examples.
This section of the paper should be at least 2 pages in length.
In a marketing plan, objectives are created that can be used to gauge progress. You can have some fun with the concept. Movie studios pay stars a lot of money to star in what they hope is a blockbuster. But as you know, there are lots of box office failures. Consider the following:
Using an Internet search, find a movie that failed. Provide a quick overview of why the movie was considered a failure.
Applying what you have learned about the concept of market plans, extrapolate what could have gone wrong in the studio's plan with regard to forecasting demand for the project.
This section should be at least 2 pages in length.
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