Select three related eBusiness Web sites and analyze the sites in terms of navigation, supply chain, marketing, and legal ethical regulatory issues.
Barnes & Noble
Analysis of Websites
For this paper, I have selected Amazon.com Inc., Barnes & Noble Inc. and AbeBooks, all these are e-commerce website. This paper deals with the analysis of the website of these e-commerce incorporations. By means of the following paper, I am going to analyze the various parameters that are associated with the website of these business firms. These parameters are navigation, supply chain, marketing, and legal ethical regulatory.
Amzaon.com Inc.: Amazon.com is an e-commerce industry which is meant to provide after sale services to the customers. The company has created very easy website addresses, so that the consumer can easily remember and search the website (Amazon.com Inc., 2008). The company provides variety of shipping options to the customers. Technology plays a vital role in the success of the company (Amazon.com Inc., 2008). Presently, it is conducting four international websites: www.amazon.co.uk, www.amazon.de, www.amazon.co.jp and www.amazon.fr. (Belfast-based Global Email Company Limited, 2001).
The website navigation of Amazon.com is very fast and effective. The company uses smart cookies to enable the effective navigation and to provide an easy access to the customers (Friedman, 2004). If the customers make purchase from the website they can find all the relevant information and past history at their fingertips and information for their next purchasing (Spector, 2006). The company provides a secure navigation to the customers and assures them that their personal information will not be leaked in any circumstances (Friedman, 2004). By this way the user can save their time and the management provides a simple way to the customers to reduce their problems.
AbeBooks: It is also known as Advanced Book Exchange. It is also an online books store. The official website of this online book store is www.abebooks.com (Abebooks.com, 2009). The navigation of this website is also very fast and the users can refine their search. In order to make secure purchasing of the customer, the website needs security verification code at the time of providing their personal information (Schmidt, Döbler & Schenk, 2000). This website also provides an option to the consumers to drill down their search and they can save the search to review in the future (David, 2004).
Supply chain management involves the administration of materials, data and finances as they move through the dealer, manufacturer, wholesaler, retailer and finally to the consumer (Schmidt, Döbler & Schenk, ...
The solution examines the web site analysis for the book industry. Navigation, supply chain, marketing, legal and ethical issues are determined.
Describe the company's primary business model, revenue model, and industry.
Choose ONLY ONE of the following successful (or one-time successful) e-biz companies: Netflix, Orbitz, Truste, Ofoto, or Etrade. Research articles in the Library and Internet, analyze your chosen company, and bring forth their successes and failures and what FYC can learn from them. Then, answers the questions below:
1. Describe the company's primary business model, revenue model, and industry.
2. Who are the competitors? What makes the company stand out from its "pure play" Internet as well as brick-and-mortar counterparts? [specific USPs, strengths, and weaknesses]
3. What are the benefits and limitations to the user? What's the value proposition?
4. Is it the industry's online bellwether? How has it changed the industry and the way business was transacted in the industry?
5. Had the company's model failed before? If so, why and how did it turn around?
6. What are the potential risks and challenges it faces now? Is it profitable?
7. What's in the future? [plans/goals]
8. What are your recommendations for competitive advantage/corporate strategy?
9. In a brief capsule, what lesson did you learn?View Full Posting Details