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Coffee Business Analysis

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Your company, which specializes in hot and cold drinks, sit-in cafe style, is looking to open a satellite store in your local neighborhood (or close by). Management has asked you to survey the land and find out about the competition in your area.

Select a company in the cafe industry (coffee, tea, etc) within the last 5 years, and provide a link to the company's Web site.
Determine the following about that company:
-What are the company's top risks, and what is management doing about it?
-What size of operating or cash loss has management and the board agreed to be tolerable?
-Suggest at least three alternatives to managing the company's risk.

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Select a company in the cafe industry (coffee, tea, etc) within the last 5 years, and provide a link to the company's Web site.
I have taken Starbucks as an example. Starbucks Corporation (Starbucks) is the roaster and retailer of specialty coffee in the world, operating in more than 50 countries.
The link to the website is:
http://www.starbucks.com/

Determine the following about that company:
What are the company's top risks, and what is management doing about it?
It has the following risks:

1) Internal risk:
http://investing.money.msn.com/investments/company-report?symbol=US%3aSBUX

For analyzing internal risk factors I have done the ratio analysis. I will discuss important ratios such as fixed asset turnover ratio, debt ratio, debt to net worth ratio, current ratio, quick ratio, net profit ratio, inventory turnover ratio, return on equity ratios, etc.
Year 2010 Year 2009 Industry average

a)Current ratio 1.55 1.29
b)Quick ratio ...

$2.19
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Coffee Shop business: SWOTT Analysis

My proposed business is a coffee shop for college students to come to study with internet access.

Use the information obtained from your internal and external analysis, as well as the lesson learned from the Considerations of a Strategic Plan: List assignment.

?Create a SWOTT table summarizing your findings. Your environmental analysis should take into account, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.

o External forces and trends considerations:

? Legal and regulatory
? Global
? Economic
? Technological
? Innovation
? Social
? Environmental
? Competitive analysis

o Internal forces and trends considerations:

? Strategy
? Structures
? Processes and systems
? Resources
? Goals
? Strategic capabilities
? Culture
? Technologies
? Innovations
? Intellectual property
? Leadership

Write a synopsis in which you analyze at least seven of the forces and trends from the list above. Your analysis must include the following:

o Include economic as well as legal and regulatory forces and trends.
o Critique how well the organization adapts to change.
o Identify issues and/or opportunities:

 Identify the major issues and or opportunities that the company faces based on your analysis above.
 Generate a hypothesis surrounding each issue and research questions to use for conducting analysis.
 Identify the circumstances surrounding each issue; classify the circumstances; attribute the importance of each classification; and test the accuracy of the importance for each classification.

Format according to APA standards

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