Explore BrainMass
Share

Explore BrainMass

    forces and trends for a coffee shop and bookstore

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Business is coffee shop and bookstore

    Conduct an internal and external environmental analysis for your proposed business. List assignment, create a SWOTT table summarizing your findings. Your environmental analysis should take into account, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.

    a. External forces and trends considerations:

    1) Legal and regulatory

    2) Global

    3) Economic

    4) Technological

    5) Innovation

    6) Social

    7) Environmental

    8) Competitive analysis

    b. Internal forces and trends considerations:

    1) Strategy

    2) Structures

    3) Processes and systems

    4) Resources

    5) Goals

    6) Strategic capabilities

    7) Culture

    8) Technologies

    9) Innovations

    10) Intellectual property

    11) Leadership

    Prepare a synopsis in which you analyze at least seven of the forces and trends from the list above. Your analysis must include economic as well as legal and regulatory forces and trends. Your synopsis should identify the major decisions and recommendations for your selected forces and trend, which may need to be considered for your business.

    © BrainMass Inc. brainmass.com October 9, 2019, 11:46 pm ad1c9bdddf
    https://brainmass.com/business/swot/forces-and-trends-for-a-coffee-shop-and-bookstore-267386

    Solution Preview

    SWOTT Analysis:

    Strengths:

    1) Unique concept of combining bookstore with coffee shop
    2) High quality products and excellent customer service
    3) Competitive pricing

    Weaknesses:

    1) Lack of resources due to small size/startup mode
    2) Lack of experience to compete against established players such as Starbucks
    3) Lack of ability to obtain economies of scale, operational efficiency due to small size, shortage of resources, experience and infrastructure

    Opportunities:

    Opportunity to tap the growing coffee drinking market, unserved territories and target segment that would love to sip coffee along with their favorite book

    Threats:

    Competitive threat from existing players such as Starbucks
    Threat of changes in consumer taste and preferences

    Trends:

    Consumers are becoming more price sensitive during recession
    Consumers want more value for money during today's recessionary economy and seek higher value proposition for every dollar spent
    The competition is heating up in the coffee retailing industry.

    Let us now analyze seven forces or trends from the above mentioned list.

    The first force chosen for this assignment is economic forces. Economic forces have a major impact on the profitability of such coffee and book retailing business because during recessionary times such as the one being suffered by US and global economies today, consumers cut back on their spending and thus, retailers such as coffee and book retailing shops suffer in sales. Further, due to slowing economy, consumers become more careful in spending and want more value from each dollar spent. Hence, our coffee and book retailing business will also be affected by such economic forces. We will need to offer best possible ...

    Solution Summary

    Conduct an internal and external environmental analysis for your proposed business. List assignment, create a SWOTT table summarizing your findings. Your environmental analysis should take into account, at a minimum, the following factors.

    $2.19