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Marketing research plan with secondary data

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Please propose a marketing research plan to obtain information to address a given situation. (For example, a research plan to understand student's preferences for a coffee shop or a hangout, in order to launch your own business). First identify and use sources of secondary data in your research and then only conduct a primary research to help you make your decision.

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Solution Summary

proposes a marketing research plan to obtain information to address a given situation.

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The situation is launch of a coffee shop for students in a college town.

The secondary research plan will comprise of extensive web research to identify existing reports on needs and preferences of consumer or consumer's purchase behavior, especially of students, in the restaurant industry. The study of existing reports, articles and survey results will help in identifying ...

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Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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