Please propose a marketing research plan to obtain information to address a given situation. (For example, a research plan to understand student's preferences for a coffee shop or a hangout, in order to launch your own business). First identify and use sources of secondary data in your research and then only conduct a primary research to help you make your decision.
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The situation is launch of a coffee shop for students in a college town.
The secondary research plan will comprise of extensive web research to identify existing reports on needs and preferences of consumer or consumer's purchase behavior, especially of students, in the restaurant industry. The study of existing reports, articles and survey results will help in identifying ...
proposes a marketing research plan to obtain information to address a given situation.
The Marketing Research Process
I need help with this question:
Briefly discuss the marketing research process. How can a firm leverage its marketing information system (MIS) to yield the greatest value for its research efforts? Your dissussion should cover the six steps of the marketing process which are:
1. Define the Research Problem
2. Establish Research Design
3. Secondary Sources
4. Collect the Data
5. Analyze the Data
6. Report the Findings