Purchase Solution

Secondary Data in Market Research

Not what you're looking for?

Ask Custom Question

Under what circumstances would you choose to use secondary data in market research? Explain your answer. How would you use secondary data to segment your market? Would secondary market research add value to your company?

Purchase this Solution
Solution Summary

This response discusses whether secondary data is deemed valuable in market research.

Solution Preview

Secondary data is collected from already published research. You can find it in journals, in databases, online research. Essentially, if you are conducting your own market research, you might want to start off with a secondary data search. This might help you better understand the phenomena you are studying. You can get a good idea of how the data was collected and the results of the study. This is especially useful in the case that have no idea of the outcome of your research. You can use it as a starting point, and then conduct your market research from ...

Purchase this Solution
Free BrainMass Quizzes
Academic Reading and Writing: Critical Thinking

Importance of Critical Thinking

Transformational Leadership

This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.

Motivation

This tests some key elements of major motivation theories.

IPOs

This Quiz is compiled of questions that pertain to IPOs (Initial Public Offerings)

Introduction to Finance

This quiz test introductory finance topics.

View More Free Quizzes
Related BrainMass Solutions

  • Primary and Secondary Research

    Market potential is secondary research data as it uses the primary market share data to predict the outcome of share value of a product or commodity. 3. Segmentation and marketing mix is secondary data.

  • Forecasting and Market Analysis

    It is mainly secondary research as past data has to be gathered to find out the previous trends. 2) Market share and market potential: Market Share: The share of existing players in the industry.

  • Advantages of using secondary data over primary data

    459714 Market Research. What are the advantages of using secondary data over primary data when doing Market Research? Disadvantages? How might Primary Data be obtained? Benefits? Disadvantages?

  • Primary vs Secondary Market Research

    Similarly, secondary research can be difficult to conduct in foreign markets due to language issues, lack of reliable sources of data or published information for secondary research.

  • Importance of Market Research:Primary vs. Secondary Research

    It is appropriate to use secondary research when a company is setting up a new business and wants to find out whether that market is viable, thereby using existing data/report about that specific market.

  • Coffee Time: Managing Research Design

    It is mainly secondary research as past data has to be gathered to find out the previous trends. 2) Market share and market potential Market Share: The share of existing players in the industry.

  • Four types of secondary-data sources

    Market research can be described as information gathered in order to better understand an industry, product, or potential clientele. There are two basic types of market research consisting of primary and secondary.

  • What are some of the differences between primary and secondary data?

    Why should you use both primary and secondary data in research? Secondary data is necessary when conducting research for a going into a new marketing segment for your company.

  • primary and secondary marketing research

    Secondary data will give information about the size of the soft drinks market, the segments that can be targeted, and the performance of the competitors in that country.

View More Related Solutions