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Coffee Time: Managing Research Design

Coffee Time is a company that is interested in the coffee-drinking habits of people in India. What is the problem in asking subjects: How many cups of coffee have you consumed in the past 30 days? What subjects would be the most likely to provide an accurate description? How could this question be modified to provide more accurate data?

For the following 2 items: Forecasting and Market potential, discuss the benefits Coffee Time would find in helping them to obtain valuable information in problem identification. Discuss whether this data will come from secondary or primary resources.

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Coffee Time is a company that is interested in the coffee-drinking habits of people in India. What is the problem in asking subjects: How many cups of coffee have you consumed in the past 30 days? What subjects would be the most likely to provide an accurate description? How could this question be modified to provide more accurate data?

For the following 2 items: Forecasting and Market potential, discuss the benefits Coffee Time would find in helping them to obtain valuable information in problem identification. Discuss whether this data will come from secondary or primary resources.

The goal of this question is to formulate a 350 word memo.

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a. CoffeeTime is interested in the coffee-drinking habits of people in India. The problem in asking subjects: How many cups of coffee have you consumed in the past 30 days? What subjects would be the most likely to provide an accurate description? How could this question be modified to provide more accurate data?

The following questions may be asked:
1. What is your frequency of drinking coffee? Tick any one:
a. Once in a month
b. Once in a ...

Solution Summary

The solution provides detailed instructions and explanations for the Coffee Time problem.

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