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Coffee Time: Managing Research Design

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Coffee Time is a company that is interested in the coffee-drinking habits of people in India. What is the problem in asking subjects: How many cups of coffee have you consumed in the past 30 days? What subjects would be the most likely to provide an accurate description? How could this question be modified to provide more accurate data?

For the following 2 items: Forecasting and Market potential, discuss the benefits Coffee Time would find in helping them to obtain valuable information in problem identification. Discuss whether this data will come from secondary or primary resources.

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Coffee Time is a company that is interested in the coffee-drinking habits of people in India. What is the problem in asking subjects: How many cups of coffee have you consumed in the past 30 days? What subjects would be the most likely to provide an accurate description? How could this question be modified to provide more accurate data?

For the following 2 items: Forecasting and Market potential, discuss the benefits Coffee Time would find in helping them to obtain valuable information in problem identification. Discuss whether this data will come from secondary or primary resources.

The goal of this question is to formulate a 350 word memo.

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a. CoffeeTime is interested in the coffee-drinking habits of people in India. The problem in asking subjects: How many cups of coffee have you consumed in the past 30 days? What subjects would be the most likely to provide an accurate description? How could this question be modified to provide more accurate data?

The following questions may be asked:
1. What is your frequency of drinking coffee? Tick any one:
a. Once in a month
b. Once in a ...

Solution Summary

The solution provides detailed instructions and explanations for the Coffee Time problem.

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Research and Decision Making Assignment

Can you held with the assignment by viewing the "Managing Research Design" simulation and address the following question in about 350 words:

How do the limitations of the data available to CoffeeTime affect the validity and reliability of the data?

Try this link:
https://ecampus.phoenix.edu/secure/resource/vendors/tata/sims/statistics/statistics_simulation1.html

OR

use the attachment

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