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Coffee Time: Managing Research Design

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Coffee Time is a company that is interested in the coffee-drinking habits of people in India. What is the problem in asking subjects: How many cups of coffee have you consumed in the past 30 days? What subjects would be the most likely to provide an accurate description? How could this question be modified to provide more accurate data?

For the following 2 items: Forecasting and Market potential, discuss the benefits Coffee Time would find in helping them to obtain valuable information in problem identification. Discuss whether this data will come from secondary or primary resources.

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Coffee Time is a company that is interested in the coffee-drinking habits of people in India. What is the problem in asking subjects: How many cups of coffee have you consumed in the past 30 days? What subjects would be the most likely to provide an accurate description? How could this question be modified to provide more accurate data?

For the following 2 items: Forecasting and Market potential, discuss the benefits Coffee Time would find in helping them to obtain valuable information in problem identification. Discuss whether this data will come from secondary or primary resources.

The goal of this question is to formulate a 350 word memo.

Hi,
At Brainmass, we're not able to help you with completing essays. Therefore, it's advised that you rewrite this information into the essay of your need. I hope that you will find this useful. Thank you.

a. CoffeeTime is interested in the coffee-drinking habits of people in India. The problem in asking subjects: How many cups of coffee have you consumed in the past 30 days? What subjects would be the most likely to provide an accurate description? How could this question be modified to provide more accurate data?

The following questions may be asked:
1. What is your frequency of drinking coffee? Tick any one:
a. Once in a month
b. Once in a ...

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