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What are some of the differences between primary and secondary data?

What are some of the differences between primary and secondary data? Why should you use both primary and secondary data in research? What are some disadvantages of using secondary sources to make decisions?

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What are some of the differences between primary and secondary data?

Primary data is data that is original or firsthand knowledge material. This is data that is not retrieved from alternate sources. Examples would include a diary or an interview.

Secondary data is data that analyzes and interprets data obtained from primary data. Examples of secondary data would be textbooks.

Why should you use both primary and secondary data in research?

Secondary data is necessary when conducting research for a going into a new marketing segment for your company. This type of research is based on information retrieved from studies previously performed by government agencies, chambers of commerce, trade associations, and other organizations. This includes Census Bureau information and Nielsen ratings. Source: http://www.allbusiness.com/marketing/market-research/1310-1.html

The problem with secondary data is that is not as accurate as primary data. Therefore, you should use primary data. Furthermore, primary data is data ...

Solution Summary

This solution provides a detailed explanation of the differences in primary and secondary data and how research design affects validity. This solution is approximately 600 words.

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