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Primary vs. Secondary Data in Hospitality Research

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Compare and contrast primary and secondary research in hospitality. Give examples and explanations of each in your response.

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Solution Summary

The solution compares the differences between primary and secondary research. The attached two-page file shows the differences between secondary and primary sources of data as applied to hospitality research.

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Data useful to hospitality business are:

- Number of hotels in the area
- Number of employees in each hotel
- Average Distance of hotels to the market area and other places of destinations
- Number of rooms
- Number of people accommodated in a room
- Room rates
- Foreign Tourist arrivals
- Domestic Tourist arrivals
- Client's records
- Guest history
- Departmental reports
- Marketing reports
- Sales reports

This data can be accessed through primary or secondary means. (See the attached file.)

Primary data is gathered through actual ...

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