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    Consumer Research Paradigm: primary & secondary research sources

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    Answer the following questions in a Word document:

    What is the difference between primary and secondary research?
    Under what circumstances might the availability of secondary data make primary research unnecessary?
    What are some major sources of secondary data?

    © BrainMass Inc. brainmass.com October 9, 2019, 9:55 pm ad1c9bdddf

    Solution Preview

    Primary research is the researching of data that is not available through existing sources such as trade magazines, government sources and documents, and university studies. Primary research is the gathering of original information and is typically proprietary. The research can be conducted through mechanisms such as surveys, telephone interviews, observation, along with other methodologies. ...

    Solution Summary

    The difference between primary and secondary research in Consumer Research Paradigm was discussed. The major courses of secondary data was determined.