Share
Explore BrainMass

Primary vs Secondary Market Research

Hello I need help developing response to the following:

What is the difference between primary and secondary market research? What are the advantages and disadvantages of each type of research both in domestic and foreign markets? How does research about quality, price, and satisfaction help to create superior value in the marketing of a organization's products and services?

Solution Preview

Primary research can be defined as the new or original research which is being conducted to answer specific questions and issues and involves use of surveys, questionnaire and interviews from individuals. Secondary research involves use of existing research, published information and data or "desk research" from publicly available sources to meet research objectives.

In foreign markets, primary and secondary research can be very useful in terms of understanding the cultural differences, ...

$2.19