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Primary and Secondary Research

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How would managers find benefit in helping them to obtain valuable information in problem identification research. Discuss whether these data are secondary or primary and justify your answers

1. Forecasting and business trend research

2. Market share and market potential

3. Segmentation and marketing mix research

4. Image and market characteristic research

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Solution Summary

How would managers find benefit in helping them to obtain valuable information in problem identification research. Discuss whether these data are secondary or primary and justify your answers

1. Forecasting and business trend research

2. Market share and market potential

3. Segmentation and marketing mix research

4. Image and market characteristic research

Solution Preview

1. Forecasting is secondary data as it used current knowledge and information in the marketplace to predict the outcome of new or challenging initiatives. Business trend research involves following the progress of a product through its marketplace and its impact on sales and ultimately profit it will generate.

2. Market share is primary data. It gives ...

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