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Advantages of using secondary data over primary data

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What are the advantages of using secondary data over primary data when doing Market Research? Disadvantages? How might Primary Data be obtained? Benefits? Disadvantages?

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What are the advantages of using secondary data over primary data when doing Market Research? Disadvantages? How might Primary Data be obtained? Benefits? Disadvantages?
Primary data is more reliable and accurate as it is directly collected by the researcher. ...

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Solution discusses the advantages of using secondary data over primary data

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Differences between primary and secondary data; advantages, disadvantages

Part A: Review the advantages and disadvantages of three principles of primary data collection methods (Interviews, Questionnaires, Observational studies) and briefly explain when to use each

Part B: What are some of the differences between primary and secondary data? What are some disadvantages of using newspaper articles or magazine articles as secondary sources? Why should you use both primary and secondary data in research? Explain.

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