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Advantages of using secondary data over primary data

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What are the advantages of using secondary data over primary data when doing Market Research? Disadvantages? How might Primary Data be obtained? Benefits? Disadvantages?

© BrainMass Inc. brainmass.com September 24, 2018, 7:41 am ad1c9bdddf - https://brainmass.com/business/marketing-strategy/advantages-of-using-secondary-data-over-primary-data-459714

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What are the advantages of using secondary data over primary data when doing Market Research? Disadvantages? How might Primary Data be obtained? Benefits? Disadvantages?
Primary data is more reliable and accurate as it is directly collected by the researcher. ...

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Solution discusses the advantages of using secondary data over primary data

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