Share
Explore BrainMass

Advantages of using secondary data over primary data

What are the advantages of using secondary data over primary data when doing Market Research? Disadvantages? How might Primary Data be obtained? Benefits? Disadvantages?

Solution Preview

What are the advantages of using secondary data over primary data when doing Market Research? Disadvantages? How might Primary Data be obtained? Benefits? Disadvantages?
Primary data is more reliable and accurate as it is directly collected by the researcher. ...

Solution Summary

Solution discusses the advantages of using secondary data over primary data

$2.19