Research Study: Primary & Secondary Research
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When conducting a Research Study, what are the advantages and disadvantages when using Face-to-Face interview as Primary Research method?
What will be my limitations?
What are the advantages and disadvantages when using Internet Resources as Secondary Research method?
What will be my limitations?
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Solution Summary
The solution discusses primary and secondary research.
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Advantages of Face-to-face as primary research method
➢ The data collected is up to date
➢ The research is specific to the purpose, i.e. only questions to which answers are required are asked
➢ Results are confidential
➢ Data can be obtained more quickly than other methods
➢ Social cues such as voice, tone, and body language of the interviewee can give a lot of extra information to interviewer
➢ There is no delay between question and answer
➢ Face-to-face interview can be tape recorded which provides a more accurate interview report
Disadvantages of Face-to-face as primary research method
➢ Respondents may be reluctant to discuss anything sensitive face-to-face with an interviewer
➢ Interviewer bias is possible, i.e. interviewer can influence the way respondent ...
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