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primary and secondary marketing research

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Select a product or company. Prepare a paper describing primary and secondary marketing research and how your organization could benefit from each. Provide examples of primary and secondary research.

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Select a product or company. Prepare a paper describing primary and secondary marketing research and how your organization could benefit from each. Provide examples of primary and secondary research.

The selected product is Coca Cola. The product needs to be launched in a country where it is not currently available.

Primary research means getting the data about a company or product direct from the market. There are several methods used in primary research. These include surveys, interviews, observations, and ethnography. Interviews can be conducted of individuals or of a small group; surveys can be done in the form of individual questioning, using questionnaires, or established instruments. The objective of a survey is to get information from a large population. Observations have increased in ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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