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Marketing intelligence

Salespeople and customers in the field, competitor materials, and Web sites are good sources of ---- information
Customer
Competitor
Environmental
Internal
Economic

Many, if not most, companies now have information available to employees, suppliers, even customers. Typically, this information can be accessed electronically via a(n) ___________.
CRM System
Information Broker
Market research organization
Online database

Broadview Communications uses its salespeople to collect information, marketing associates to analyze information, and IT systems to store information. This is considered:
Sales data
Internal projections
Target market information
External resources
Marketing intelligence

Since they were unsure of why sales were declining, marketing managers of Brand K Watches decided that exploratory research was needed. The vice president of marketing prefers to rely on statistical data to make decisions. The best approach is to use ____________ research.
Quantitative
Numerological
Qualitative
Survey
Behavioral

Chrysler wants to target its Jeep brand toward more female drivers. Management may want to know: (1) how many women would be in the market for a Jeep? and (2) what kind of Jeep would they want to buy? These are examples of:
Marketing research deliverables
Segmentation problems
Economic problems
Research problems
Information system problems

You want to know more about how your customers feel about your company. You encourage them to be expressive and offer the opportunity to provide more detailed, qualitative responses. You are utilizing a(n) __________ question to collect the desired information.
Observational
Closed-ended
Open-ended
Behavioral
probing

Leaders of energy companies such as Exxon-Mobil are investing billions to identify and develop more environmentally safe energy. This is primarily in response to the:
Natural world
Mileage
Competition
External environment
cost

The owner of a small furniture-manufacturing firm is considering conducting marketing research. He should consider examining secondary data before collecting primary data because secondary data offers a(n) ___________ advantage over primary data.
Fit
Customization
Timeliness
Accuracy
speed

Wright Architects is conducting research about its current and potential customers. They have decided to expand their business to other cities. They decided to examine the demographic information for the zip codes in surrounding cities. The best kind of data for this research project would be ___________ data.
Primary
Experimental
Secondary
Survey
internet

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Questions
Salespeople and customers in the field, competitor materials, and Web sites are good sources of ---- information
Customer
Competitor
Environmental
Internal
Economic
Many, if not most, companies now have information available to employees, suppliers, even customers.
Environmental

Typically, this information can be accessed electronically via a(n) ___________.
CRM System
Information Broker
Market research organization
Online database

Online database

Broadview Communications uses its salespeople to collect information, marketing associates to analyze information, and IT systems to store information. This is considered:
Sales data
Internal projections
Target market information
External resources
Marketing ...

Solution Summary

Solution helps in discussing Marketing intelligence and other research factors.

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