Purchase Solution

Marketing

Not what you're looking for?

Ask Custom Question

How can a company's marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors? (Please include a statement describing competitive intelligence in your response)350 words

Purchase this Solution
Solution Summary

The response address the queries posted in 546 words with references.

Solution Preview

The response address the queries posted in 546 words with references.
//Before discussing about the approach of a company's marketing organization in contrast to its competitors, we need to understand 'Marketing organization' and its 'Competitive intelligence' in the direction of ensuring its effectiveness towards its competitors. So, firstly, we will describe about marketing organization and competitive intelligence. //

Marketing organization of a company helps in creating, maintaining or changing the attitudes and behavior of the target customers towards an organization. Every organization needs to market itself that can effectively be done with the help of marketing organization, along with a high competitive intelligence. Competitive intelligence of an organization involves its understanding of critical issues that the organization is confronting with.

//Above, we discussed about the Marketing organization and Competitive intelligence. Now, we will discuss that how a company's marketing organization can ensure that it ...

Solution provided by:
Ashish Sharma, MBA (IP)
Education
  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
Recent Feedback
  • "Thank You so much! "
  • "Always provide great help, I highly recommend Mr. Sharma over others, thanks again. "
  • "great job. I will need another help from you. "
  • "first class!"
  • "Thank you for your great notes. Will you be willing to help me with one more assignment? "
Purchase this Solution
Free BrainMass Quizzes
Academic Reading and Writing: Critical Thinking

Importance of Critical Thinking

Change and Resistance within Organizations

This quiz intended to help students understand change and resistance in organizations

Organizational Behavior (OB)

The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.

Learning Lean

This quiz will help you understand the basic concepts of Lean.

IPOs

This Quiz is compiled of questions that pertain to IPOs (Initial Public Offerings)

View More Free Quizzes
Related BrainMass Solutions

  • Marketing Research and Marketing Strategy

    IMPORTANCE OF MARKETING RESEARCH IN RELATION TO MARKETING STRATEGY AND TACTICS 1. Marketing research helps define and clarify the marketing objectives. 2. Marketing research helps develop the approach to meeting the marketing objectives. 3.

  • Domestic Marketing vs. International Marketing

    331475 Domestic Marketing versus International Marketing 1. How is domestic marketing different from international marketing? 2. Why should businesses be concerned with international marketing? 1.

  • marketing strategy of companies

    The marketing research was influenced by the marketing strategy, and the marketing strategy is influenced by the results of marketing research.

  • Market planning and essential components of market planning

    What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans? Why is planning important in marketing?

  • Evaluate the organization of a marketing department.

    Directors typically are divided by Product Marketing and Communications Marketing.

  • Marketing Capabilities

    491219 Marketing Capabilities and Marketing Resources How can the internal components or capabilities of an organization help or hinder the marketing activities? What can get in the way and what can be a boon to a marketing effort?

  • Marketing and Marketing Communication

    558183 Marketing and Marketing Communication We learned about marketing communication this week and also discussed marketing concepts in general. Explain the difference between marketing and marketing communications. Be sure to support your answer.

  • Marketing

    The marketing mix affects the development of the marketing strategy and tactics. The marketing mix is developed in accordance with the marketing strategy of the company.

  • Importance of marketing research.

    - Analyze Marketing Performance One of the areas that marketing research may look into are the results of all marketing efforts or the so-called marketing performance.

  • Eeffective marketing planning

    The marketing plan helps the marketing manager monitor the implementation. The marketing plan gives the schedule for implementation of marketing tasks.

View More Related Solutions