Marketing Research and Marketing Strategy
Not what you're looking for?
Using this article: http://www.websitemarketingplan.com/marketing_management/MarketingPlanningArticle.htm
1. Describe the purpose of the marketing research and assessing the importance of this research in relation to the organization's marketing strategy and tactics.
Purchase this Solution
Solution Summary
This solution talks about the purpose of marketing research. It explores the importance of the marketing research in relation to the organization's marketing strategy and tactics.
Solution Preview
PURPOSE OF MARKETING RESEARCH
1. To gather, analyze and interpret data related to the company's market, competitors, objectives of marketing decisions and customer choices.
2. To get information on product analysis, trends, consumer surveys, brand positioning analysis, distribution channels and understand the market for devising marketing strategies.
3. Analyzing information ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
Recent Feedback
- "I read your comments, and thank you for this feedback. Do I need to find other studies that applied this methodology Ive used? That's where I'm stuck at."
- "Thank you kindly sir. "
- "Excellent and well explained. --Thank you kindly. "
- "Awesome notes. I appreciate you."
- "I have the follow-up project and I will assign that to you very soon. "
Purchase this Solution
Free BrainMass Quizzes
Social Media: Pinterest
This quiz introduces basic concepts of Pinterest social media
Business Ethics Awareness Strategy
This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.
Motivation
This tests some key elements of major motivation theories.
Academic Reading and Writing: Critical Thinking
Importance of Critical Thinking
Lean your Process
This quiz will help you understand the basic concepts of Lean.