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Marketing Research and Marketing Strategy

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Using this article: http://www.websitemarketingplan.com/marketing_management/MarketingPlanningArticle.htm

1. Describe the purpose of the marketing research and assessing the importance of this research in relation to the organization's marketing strategy and tactics.

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Solution Summary

This solution talks about the purpose of marketing research. It explores the importance of the marketing research in relation to the organization's marketing strategy and tactics.

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1. To gather, analyze and interpret data related to the company's market, competitors, objectives of marketing decisions and customer choices.
2. To get information on product analysis, trends, consumer surveys, brand positioning analysis, distribution channels and understand the market for devising marketing strategies.
3. Analyzing information ...

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  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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