What is marketing research and how has the Internet affected marketing research?
Not what you're looking for?
What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy?
Purchase this Solution
Solution Summary
This solution discusses marketing research and marketing strategy in 361 words.
Solution Preview
Thank you for choosing BrainMass!
Marketing Research
Marketing research "is the function that links the consumer, customer, and public to the marketer through information (Koch, 2011)." It is the way that organizations collect data about products, customers, and competition. When the information is obtained, it is utilized to determine what the problems and what the opportunities are. It can be utilized to create, refine, and analyze marketing actions. It becomes a tool to manage and execute the processes from data collected and communicate the results and what they mean.
How the Internet Has Affected Marketing Research
The Internet has made marketing research easier to perform (Sherwood, 2011). There is the ability to reach all around the world for information and to ...
Purchase this Solution
Free BrainMass Quizzes
Basic Social Media Concepts
The quiz will test your knowledge on basic social media concepts.
Cost Concepts: Analyzing Costs in Managerial Accounting
This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.
Business Processes
This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.
MS Word 2010-Tricky Features
These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.
Social Media: Pinterest
This quiz introduces basic concepts of Pinterest social media