Share
Explore BrainMass

Marketing Research over the Internet

Marketing research over the Internet has increased significantly over the past decade. Outline the strengths and weaknesses of marketing research conducted online.

300 words with Harvard citation.

Solution Preview

The response addresses the queries posted in 546 words with references.

//Before writing about the significant increase in the marketing research over the Internet, we have to understand the importance of the Internet for conducting marketing research. Then, we will discuss about the factors that are supportive for conducting marketing research over the Internet. It will assist in analyzing the significant increase in the use of the Internet as a source of marketing research.//

Marketing Research over the Internet

Internet is rapidly increasing as a source of marketing research. For desk research, internet is the most viable medium. Use of internet in marketing research has modernized the way of doing the marketing research in recent years. Popularity of marketing research over the internet is increasing among the researchers. Over the past decade, it has been seen that the use of email on the web is increasing for conducting the market research. Internet is a feasible ...

Solution Summary

This solution discusses the importance of the Internet for conducting marketing research and the factors that are supportive for conducting marketing research over the internet in 411 words with three APA references.

$2.19