How has the Internet impacted marketing research?
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How has the Internet impacted marketing research?
As a part of your answer, be sure to address time, cost, approaches, and validity.
How can a company's marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors?
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How has the Internet impacted marketing research?
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Internet had impacted market research by significantly reducing the time and cost of research as most of the research materials are now available at the click of a button and need not be search among books and journals in libraries which is a time consuming process and labor intensive as well, ...
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- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
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