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Impact of Internet on Marketing Research

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How has the Internet impacted marketing research? As a part of your answer, be sure to address time, cost, approaches, and validity.

Why is marketing research important to developing marketing strategy?

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Solution Summary

The solution discusses how the Internet has impacted marketing research.

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The Internet has changed market research (along with most other fields)
Here are a few ways how things have changed (I am a market researcher, so I can tell you some things first hand)

Approach:
- We can now recruit participants from around the globe. For example, if you need to do research with a specific brand/consumer... you can recruit them on line, and have them fill out surveys on line

Time:
-The Internet operates 24 hours a day... so things are continuously getting done. People open emails at all times of the day, and can answer surveys whenever they have the time
- The Internet is in real-time status. That means, if a person fills out a questionnaire, the results are sent to your FTP site (or email) immediately - you don't have to wait for the info to come by mail, you don't need to wait to have ...

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