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    Marketing Research: Internet Impact and Developing Strategy

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    What is marketing research? How has the Internet impacted marketing research? As a part of your answer, be sure to address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy?

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    According to the American Marketing Association, marketing research is "the function that links the consumer, customer, and public to the marketer through information." This information is the tool used in the identification and defining of aspects such as marketing opportunities as well as their issues, the generation, refining and evaluation of marketing actions; the monitoring of market performance, as well as improving the "understanding of marketing ...

    Solution Summary

    The solution determines what is marketing research and how has the Internet impacted it and why it is important fr developing a marketing strategy.