Foreign Markets and Technology in Marketing
1) What are some factors companies need to consider before attempting to enter foreign markets? How can international marketing benefit domestic countries?
2) How has technology affected marketing? What types of new technologies are organizations using to market their products and services to both buyers and sellers?
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1) What are some factors companies need to consider before attempting to enter foreign markets? How can international marketing benefit domestic countries?
Before companies consider entering foreign markets, there must be research to determine if their product or service will be feasible in the country and if the product or service respects the company's culture. In addition to research, a company must think and strategize how the company will be run within a foreign country. Foreign countries have their own ways of doing business and how they interact with future customers, existing ...
Solution Summary
Foreign markets and technology in marketing are examined. The types of new technologies are organizations using to market their products and services to both buyers and sellers are determined.