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Factors to Consider when Entering a Foreign Market

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What are some factors companies need to consider before attempting to enter foreign markets?

Assuming an organization is setting up a market program for a product in a foreign country, what should that company take into consideration?

How can international marketing benefit domestic countries?

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Solution Summary

The solution explains the importance of factors of culture and customs etc. when entering foreign markets as well as how to deal with local competition in 257 words.

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What are some factors companies need to consider before attempting to enter foreign markets?

Some of the factors that companies should consider before attempting to enter foreign markets are local culture, customs, business practices prevailing in the foreign markets that makes it unique or different from other markets, attitude of the government and consumers towards foreign companies, economic and political scenario prevailing in the country, regulations ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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