Strategic Programs for Product Quality Enhancement
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It has been shown that offering higher quality products in foreign markets can be beneficial to the organization and ensure success. There are many reasons that this is a common strategy of organizations that are entering foreign markets. How exactly does a strategic program towards product quality enhancement impact success in foreign markets?
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This solution discusses the corporate strategy of offering higher quality products when entering a foreign market and how and why this can be beneficial to the corporation and ensure that it is successful in the foreign market.
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Offering higher quality products in foreign markets has been shown to benefit the company by increasing market share and helping them to gain a competitive advantage. There are many reasons behind this phenomenon. Copeland and Kotwal have stated that, "it is the quality, not the quantity of goods, that responds to income changes; rich people buy fancier cars, not more cars" (Fabrizio, Igan, & Mody, 2007). Rich countries tend to purchase more items, import ...
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