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McDonald's (fast food restaurant) key strategic objectives

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Establish and define McDonald's (fast food restaurant) key strategic objectives and explain how quality, as a core principle, can help to achieve these objectives.

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This solution defines McDonald's key strategic objectives and explain how quality, as a core principle, can help to achieve these objectives.

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McDonald's key strategic objectives are:

- To provide outstanding quality, service, cleanliness and value to its customers
- To maintain and develop the best food products in the quick service restaurant market.
- Continuous enhancement and improvement in their menu in order to best satisfy their customers.
- To be the leading fast food chain globally

These are the key strategic objectives of McDonald's and providing quality ...

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