Discuss your views of McDonald's strategic prospects based upon your analysis of the external assessment and consideration of the opportunities to grow, as well as threats from competitors and the macro environment. Use at least 500 words and cite any sources used in APA format© BrainMass Inc. brainmass.com October 25, 2018, 9:58 am ad1c9bdddf
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McDonald's has strong strategic prospects. The external assessment of McDonald's, shows that there is high demand for healthy food. There are new customer groups who are frequenting fast food restaurants. Further, in the fast food market there is higher demand for home meal delivery. The external assessment shows that if healthy hamburgers, healthy chicken, or healthy salads are introduced there is good demand. If McDonald's complies with FDA requirements for low calorie hamburgers there will be an increase in demand for McDonald's products (a). There are other health related opportunities. There are large niches that have demand for gluten free and peanut free food. These present opportunities for McDonald's. Also, offering a larger variety of beverages presents opportunities for McDonald's. External assessment has shown that offering a larger variety of beverages means attracting more customer to ...
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Strategic Recommendations on a BCG Matrix
You have been given the BCG matrix on two divisions of your company - the appliance and electronics divisions. It appears that the electronics division can be located in the upper right quadrant of the matrix and the appliance division appears in the lower left quadrant of the matrix. You need to offer a strategic recommendation which includes these four findings:
1. Include an opinion on how much reliance the company should have on these findings
2. What do these findings suggest?
3. What recommendations would you make?
4. What other measurements should be used to help reinforce or negate these findings? Support your answer.