Discuss your views of McDonald's strategic prospects based upon your analysis of the external assessment and consideration of the opportunities to grow, as well as threats from competitors and the macro environment. Use at least 500 words and cite any sources used in APA format© BrainMass Inc. brainmass.com March 22, 2019, 2:54 am ad1c9bdddf
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McDonald's has strong strategic prospects. The external assessment of McDonald's, shows that there is high demand for healthy food. There are new customer groups who are frequenting fast food restaurants. Further, in the fast food market there is higher demand for home meal delivery. The external assessment shows that if healthy hamburgers, healthy chicken, or healthy salads are introduced there is good demand. If McDonald's complies with FDA requirements for low calorie hamburgers there will be an increase in demand for McDonald's products (a). There are other health related opportunities. There are large niches that have demand for gluten free and peanut free food. These present opportunities for McDonald's. Also, offering a larger variety of beverages presents opportunities for McDonald's. External assessment has shown that offering a larger variety of beverages means attracting more customer to ...
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