Share
Explore BrainMass

McDonald's

Prepare a 350-450 words count for McDonald's restaurant adding healthy and organic (all natural) foods to McDonald's menu, include foods that appeals to children as well.

Thinking on the line of new marketing of healthier foods products to kids. The idea is for McDonalds restaurant to add health foods more of all natural quality foods that appeals to kids and their parents who would love to have healthy options that their kids would be happy to eat

Keep in mind the global warming- climate change. Address any gaps between current strengths, weakness, opportunity, threats and trends.

What are the advantages of the new foods? What are their competitive advantages?
What should be avoided? What are your competitive weaknesses? And what are you financial weaknesses?
What are the Opportunities involve both internal and external for the development of the new food line. What opportunities will arise from the change to the menu or business?

Threats: what possible obstacles will McDonald face as a result of the changes?
Trends: Is consumer spending increasing or decreasing in your industry?

Please add at least two references.

Solution Preview

What are the advantages of the new foods? What are their competitive advantages?

The major advantage of the introduction of a new, healthier and organic food as well as Kid's menu to the product offerings of Mcdonald's will be that the company will broaden its target market and will be able to cater to the ever growing population base of people that prefer to eat healthy and are conscious of their diet. This strategy will significantly improve the corporate image and branding of Mcdonald's which has traditionally been looked as a provider of unhealthy, junk food at their outlets.

It will also allow Mcdonald's to gain significant competitive advantage over its close rivals such as Burger King's by positioning the company as a provider of healthy and kid friendly menu, thereby driving more footfall at its outlets. Parents will be more eager to take their kids to Mcdonald's than any other outlet because it will have something for everyone in the family.

What should be avoided? What are your competitive weaknesses? And what are you financial weaknesses? ...

Solution Summary

Prepare a 350-450 words count for McDonald's restaurant adding healthy and organic (all natural) foods to McDonald's menu, include foods that appeals to children as well.

$2.19