Applications in Marketing : Mcdonalds
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For McDonalds:
* Describe the main line of business of the company
* Name four of the countries in which the company operates
* Explain, in detail, the implementation of the 4P's marketing mix concept by the company
* Describe any differences observed in the implementation of this concept, from one country to another.
Response consists of 992 words, 7 references
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Solution Summary
The expert examines applications in marketing for Mcdonalds. The main line of business of the company is described.
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McDonald's
Ranks 108 on Fortune 500
1) Describe the main line of business of the company
The McDonald's Corporation is the largest chain of fast food restaurants around the globe. Founded by Ray Kroc in 1956, and incorporated in 1965, McDonald's has achieved an infamous international status with one of the most recognizable brand logos within its industry. McDonald's is in the food service industry and serves up hamburgers, cheeseburgers, fries, fish, chicken, salads, wraps, desserts and beverages; many McDonald's restaurants even serve breakfasts and gourmet coffee. Currently, McDonald's has operations in more than 31,000 restaurants internationally. McDonald's employs approximately 1.5 million people, and operates in over 119 nations, on six different continents (McDonald's, 2010).
The McDonald's Corporation owns and operates roughly twenty percent of all restaurants which bear their name; however, just about seventy percent are franchised, the remaining restaurants are affiliates owned. McDonald's never sells food, supplies or equipment to the franchisees; however, McDonald's will support their operations via concentrated marketing or promotional efforts. Additionally, McDonald's enters into agreements with companies such as Mattel, 20th Century Fox and Disney, to incorporate popular toys in "Happy Meals", which are for children; this combination serves to increase McDonald's draw to this specific target market (Eller, 2009).
2) Name four of the countries in which the company operates
As previously stated, The McDonald's Corporation operates in over 119 nations, on six different continents. Four of these countries in which McDonald's operates are:
1) Slovakia - Established October 14, 1995
2) India - Established October 13, ...
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