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McDonald's & Apple's Brand Image in U.S. vs Overseas

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In your opinion, what is the difference, if any, of the McDonald's brand image in the U.S. versus overseas? What about the image of Apple? Which of the two images is more consistent and why?

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This solution discusses the difference of the McDonald's and Apple's brand image in the U.S. versus overseas. It also states which of the two images is more consistent and why.

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McDonald's brand image is viewed as very American overseas. McDonald's represents much of what is good and bad about America to those who find it in their country. As a result, the company has frequently been made the target of anti-American protests. An example of this was when Jose Bove bulldozed a French McDonald's to protest U.S. ...

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Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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