In your opinion, what is the difference, if any, of the McDonald's brand image in the U.S. versus overseas? What about the image of Apple? Which of the two images is more consistent and why?© BrainMass Inc. brainmass.com October 16, 2018, 11:32 pm ad1c9bdddf
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McDonald's brand image is viewed as very American overseas. McDonald's represents much of what is good and bad about America to those who find it in their country. As a result, the company has frequently been made the target of anti-American protests. An example of this was when Jose Bove bulldozed a French McDonald's to protest U.S. ...
This solution discusses the difference of the McDonald's and Apple's brand image in the U.S. versus overseas. It also states which of the two images is more consistent and why.
Business Ethics - one ethical company and one unethical company
Use the following links and choose one of the most ethical companies and one of the least ethical companies.
Most ethical companies: http://ethisphere.com/wme2008
Least ethical companies: http://www.guardian.co.uk/business/2006/apr/16/theobserver.observerbusiness1">
Provide the names one ethical company and one unethical company of your choice. Use the internet and provide each company's mission statement, code of conduct, and a brief historical background for each company.View Full Posting Details