Explore BrainMass


How do companies that want to stand out help consumers remember the business name? How do they make their brand specialized enough that when a person knows they need a particular product they will automatically think of that company for it?

Solution Preview

Dear student;

I enjoyed assisting with your post.

Below is a guide to help you better understand this subject.

Thank you.

"Developing a brand strategy can be one of the most difficult steps in the marketing plan process. It's often the element that causes most businesses the biggest challenge, but it's a vital step in creating the company identity." (Chevron 2008) When a consumer needs petroleum jelly he does not ask the clerk where the petroleum jelly is located within the store, he asks for Vaseline. When the consumer is at a ...

Solution Summary

The solution discusses how Branding makes the consumer remember the product, such as petroleum jelly is known by its brand name, Vaseline and other branding examples such as Q-Tips, Band-Aid