Explore BrainMass
Share

Explore BrainMass

    Brand Concept Structures

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Like many areas of business, branding comes with its own language. It is best not to try to memorize branding terms, but to learn them by using them in a context. A course glossary is part of the lecture document and provides you with some brief definitions of major terms. After reviewing it, read the Marketing Theory article and identify one particular concept and a discuss how a company can apply this concept in terms of developing a brand. Write up your findings in a short review.

    Please write a paper in APA style, 2 pages, no plagiarism. Use attached file and other resorces. Please provide references and citation.

    © BrainMass Inc. brainmass.com October 10, 2019, 8:29 am ad1c9bdddf
    https://brainmass.com/business/branding/brand-concept-structures-628349

    Attachments

    Solution Preview

    Brand Concepts

    Introduction: Let's start with an examination of the actual question. "Like many areas of business, branding comes with its own language. It is best not to try to memorize branding terms, but to learn them by using them in a context. A course glossary is part of the lecture document and provides you with some brief definitions of major terms. After reviewing it, read the Marketing Theory article, and identify one particular concept and a discuss how a company can apply this concept in terms of developing a brand. Write up your findings in a short review.
    Please write a paper in APA style, 2 pages, no plagiarism. Use attached file and other resources. Please provide references and citation.

    1. I am going to start by presenting a list of the branding terms presenting in the attached article.

    A. Brand Architecture
    B. Brand Extension
    C. Product Brand
    D. Corporate Brand
    E. Trade Name
    F. House of Brands
    G. Business Brand
    H. Brand Equity
    I. Re-branding

    2. Brand Architecture: This term embodies several of the terminologies presented in the previous list. One brand architecture includes a portfolio of brands, such as a corporation that owns several major products in several industries (Bails, 2016). A second brand architecture includes a portfolio of closely related brands across an industry (Bails, 2016). A third brand architecture forms when a ...

    Solution Summary

    This response takes the student on a journey through many of the different marketing principles related the the discipline of branding. Each of the separate branding principles are interrelated, and must be taken together to develop a complete picture of the subject of brand concepts. Developing a complete picture of all the issues related to marketing is beyond the scope of this short response. This response to the student's question only provides a basic study of the issue.

    $2.19