Explore BrainMass

Branding and Product Lines

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

This Solution discusses branding for the Rosewood Hotels. From hotel branding, the impacts of branding and profits. A recommendation of a strategy is provided.

This response uses the article Rosewood Hotels & Resorts: Branding to Increase Customer Profitability and Lifetime Value by Chekitan S. Dev and Laure Mougeot Stroock.

© BrainMass Inc. brainmass.com October 25, 2018, 5:47 am ad1c9bdddf

Solution Preview

Here are some suggestions and ideas to get you started:

Branding has a number of benefits:

1. Memorability - makes it easy for customers to remember the good service they received at the hotel because they recognize the name, logo, and taglines
2. Loyalty- branding makes it easier to customers to keep coming back; they want to be loyal to a hotel with a high level of service and quality.
3. Familiarity - if people see the branding repeatedly, they become familiar with the brand. Customers like to spend money where they are familiar with the company.
4. Premium price incentive - with a well-branded message, a company can charge more because ...

Solution Summary

Discusses branding and product lines using Rosewood Hotels as an example.

See Also This Related BrainMass Solution

Marketing plan

Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan

Write a 1,400-1,750-word paper to include the following:
Name of product-market
Analysis of other aspects of external market environment
Company analysis
Marketing information requirements
Refer to the Summary Outline, Adapted from Exhibit 21-9 pp. 598 - 599 from Basic Marketing Text, PHASE I

Name of product market
Analysis of other aspects of external market environment
company analysis
Marketing information requirements

View Full Posting Details