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Apple's Marketing Strategy

Analyze Apple's current overall marketing strategy. Recommend two actions that Apple can take in order to improve its competitive advantage in the global marketplace

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Apple's success lies in its branding strategy. It is blessed to have its brand to be its corporate name, too. The Apple brand competes with highly competitive markets in the personal computer industry, with its Macintosh computers and laptops with related software, the digital music distribution (iTunes Music Store), smart phone market (Apple iPhone books, games, magazines, applications (AppsStore), movie and TV content (Apple TV). Apple has established brand awareness in which consumers are already familiar about the availability of their product lines and ...

Solution Summary

This solution discusses the following in 393 words with 3 non-APA references.
- Apple's marketing strategy
- How Apple can improve its global market