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strategies involve the 4Ps

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In marketing, strategies involve the 4Ps, which are price, product, place, and promotion. What are potential strategies and objectives for one of the 4Ps using a product (One example is an IPodÃ?®.)

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In marketing, strategies involve the 4Ps, which are price, product, place, and promotion. What are potential strategies and objectives for one of the 4Ps using a product.

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Let us take the example of Iphone and let us select product as the objective. For Apple, the objective of marketing mix element "product" is to ensure that the product features and characteristics live up to customer's expectations in terms of innovation, quality and "brand image" and reputation of Apple. The company has ...

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Sandeep Bardia, MBA
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  • MBA, Rochester Institute of Technology
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