Share
Explore BrainMass

international issues and ethics

I understand the concept of the 4ps of marketing but our assignment is asking for a solution specific to Walmart.
Explain in detail the implementation of the 4ps marketing mix concept by this company including, competition, target market, product strategy, distribution strategy, communication strategy, pricing strategy, also describe any differences observed in the implementation of this concept from one country to another.

Solution Preview

international issues and ethics

I understand the concept of the 4ps of marketing but our assignment is asking for specifics to Wal-Mart any help would be appreciated.
Explain in detail the implementation of the 4ps marketing mix concept by this company including, competition, target market, product strategy, distribution strategy, communication strategy, pricing strategy, also describe any differences observed in the implementation of this concept from one country to another. Or any large company here and abroad

If we consider the 4P marketing mix concept in terms of Wal-Mart we find that the product strategy of Wal-Mart is stock products of reasonably good quality. The product mix in traditional Wal-Mart stores was grocery, however, later it has broadened its ...

Solution Summary

international issues and ethics is discussed very comprehensively in this explanation..

$2.19