Riordan Manufacturing: Identify the three more pertinent ethics issues in conducting business in Japan
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Riordan Manufacturing is considering marketing its top-selling product to organizations in Japan.
Write a paper in which you identify the three most pertinent ethics issues faced by Riordan Manufacturing in
conducting business in Japan. How do these ethics issues affect Riordan Manufacturing's marketing efforts? If Riordan
Manufacturing also wanted to consider marketing to a broader region, such as Europe or Asia, that included Japan,
what effect would this have on the marketing strategy?
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Solution Summary
The solution identifies the pertinent ethics issues in conducting business in Japan.
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Marketing:
Riordan Manufacturing Company is an organization that leads the plastic injection molding sector. The corporation is known to have the state-of-the art design abilities that produce commodities that meet the needs of the clients in the target market region. This is aimed at meeting the company mission which is to be leaders in using the polymer materials to provide excellent solutions to the customers. This will thrust the company to meet their future goals as it achieves and maintains reasonable profitability. In the present financial year, the company holds an employment rate figure of 550 employees who make sure that the operations of the company are excellent. The annual earnings of the company are close to $ 46 million due to huge stable client base (Marketing Strategy, 2010).
All the operations of a business have to be made known to the target market. This is undertaken through the marketing of corporate activities that publicize all the company processes increasing the company profit margins. Different company target markets require specifics modes of relating with the esteemed clients. As the company is conducting business in Japan, it is paramount that all the operations are custom made to suit the needs of this unique target market. This will ensure that the organization relates properly with the target market increasing the client base. The marketing efforts of the company are developing in the Asian countries such as Japan.
Ethics in Business Relations with Japan:
Riordan is known to predominantly market their commodities in the United State as one of their ...
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