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Global Business Marketing: Issues in Marketing to Malaysia

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Riordan Manufacturing is considering marketing its top-selling product to organizations in Malaysia.

Identify the three most pertinent ethics issues faced by Riordan Manufacturing in conducting business in Malaysia. How do these ethics issues affect Riordan Manufacturing's marketing efforts? If Riordan Manufacturing also wanted to consider marketing to a broader region, such as Europe or Asia, that included your selected country, what effect would this have on the marketing strategy?

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Solution Summary

This solution discusses issues in marketing to Malaysia. Response is about 400 words, with 4 references.

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