Riordan Manufacturing PR Campaign

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The response addresses the queries posted in 1314 words with references.

//Before discussing the various aspects of the company, it is better to understand the scope and background of the company. The scope and background of the company will help to give the further explanation about the company of its PR campaign. In this series the introduction of the company is as under: //

Introduction

Riordan Manufacturing is a global plastic manufacturer company. It has a staff of near about 550 people and the gross profit of $46 million. It is the industry leader in the field of plastic injection molding. The company creates innovative and inventive plastic designs with the state-of-the art design capabilities and has also earned international approval and applause for designs (Riordan Manufacturing, 2006).

The hallmarks of Riordan Manufacturing are the extreme precision and enthusiastic quality control. The focus of the company is to provide the customers value added solutions as well as meet their demanding design challenges. The objective of the company is to provide innovative solutions, products and services at a reasonable cost and to develop long-term relationships with the customers (Riordan Manufacturing, 2006).

//After having a brief knowledge of the background of the company, in the next section we will discuss the ethical and technological consideration about the company which is Riordan Manufacturing.//

Ethical and Technological Considerations

The company has provided its product and services in San Jose, Michigan, Albany, Georgia, Pontiac, California, and Hangzhou (China). The company has planned to introduce its products/services from Hangzhou, China into the parts of Shanghai. For this, it is important for the company to build good relations with the public of that country by obtaining favorable publicity, building up corporate image and handling off the unfavorable criticism (Riordan Manufacturing, 2006). The customers for the Riordan's are beverage makers and bottlers, automotive parts manufacturers, the Department of Defense, aircraft manufacturers and appliance manufacturers.

As the company is expanding its business from China to the parts of Shanghai, it is necessary that the public relation campaign strategy is prepared. This will help the company to ...